Flooring Installation and Refinishing in Roswell, GA

Any home, the right flooring.

Concept Flooring has been doing it differently in Roswell since 2001. One Project Manager runs your project from the first phone call through the lifetime warranty paperwork. They bring the samples, build the estimate, walk you through the install schedule, and pick up when you call after the work is done. That continuity is the whole product.

Request a Consultation

Black check mark inside a circular outline representing approval or completion on white background

4.9 Stars on Google

Black check mark inside a circular outline representing approval or completion on white background

26 Years Serving Atlanta

Black check mark inside a circular outline representing approval or completion on white background

Lifetime Installation Warranty*

Black check mark inside a circular outline representing approval or completion on white background

Price Match Guarantee*

Two workers installing wooden flooring in a bright room with large windows and chandelier.

Old House, New Build, or Somewhere in Between

From the Professionals at Concept Flooring Inc.

Roswell has a greater variety of housing than almost any city this side of Atlanta. The historic homes in the Roswell Historic District. The 80s and 90s neighborhoods around East Roswell. The newer builds out toward Crabapple. We've installed and refinished floors in all of them, and each type of home deserves its own flooring conversation.

The projects we hear about most: refinishing the original heart-pine or oak floors in older Roswell homes, replacing tired carpet on the upper level of mid-90s builds, and installing LVP or wide-plank engineered hardwood in newer slab-on-grade homes. Your PM doesn't guess; they walk through the home and look at what's actually there before making any recommendations.

Flooring Services Throughout Roswell

Curated samples in your home. We come to you.

What Roswell Homeowners Notice About Working With Us

Why Homeowners Choose Us

Most Roswell flooring companies
Concept Flooring
Send you to a showroom to figure it out yourself
Bring curated samples directly to your Roswell home
Different salesperson, installer, and contact every time
One dedicated Project Manager from first call to finished floors
Vague estimates with hidden fees and surprise add-ons
Detailed written estimate in your inbox within 24 hours
No warranty on installation workmanship
Generic recommendations regardless of your home's conditions
Recommendations built around your subfloor, foundation, and lifestyle
Serving Roswell since 2001. Our Project Managers know Roswell homes; the neighborhoods, the common subfloor conditions, and the flooring challenges specific to this area. We're based in Woodstock, a short drive away, and we've been trusted by Roswell homeowners for 26 years.

How Our Shop-At-Home Process Works
From First Call to Finished Floors

Six steps. No surprises.

1
A Real Conversation
Your Project Manager learns your style, budget, and what you are trying to accomplish. No script, no pressure.
2
We Come to You
Your PM handpicks curated samples and brings them to your home. See each product in your actual light, next to your actual furniture.
3
Written Estimate in 24 Hours
A detailed written estimate in your inbox. The actual scope of your project, no hidden fees, no surprise add-ons.
4
The Estimate Conversation
Most companies skip this step. Your PM walks through the estimate with you and asks if it is the right investment for what you are trying to accomplish.
5
Scheduling Installation
Your PM is upfront about current availability and works with you to find an installation date that fits your life.
6
Installation & Warranty
Lifetime installation warranty. Your PM stays your point of contact through finished floors.

Recent Flooring Installation Projects in Roswell

Real projects completed by our team in Roswell. We include the wood type, finish, brand, and room because those details matter.

Shaw prefinished handscraped engineered hardwood glued down in Roswell, GA master bedroom by Concept Flooring
Hardwood Install
Roswell, GA

413 sq ft Shaw prefinished handscraped engineered hardwood - master and guest bedrooms

Glue-down installation over concrete subfloor. Sourced specific product to match existing floors. Removed old carpet and padding, moved and replaced furniture.

413 sq ftShaw handscraped engineeredGlue-down on concrete1-day installExact match sourced
ResultExact match to existing floors - in and out in one day including furniture move.

"I emailed on a whim one night and Dave responded within hours. The installers were on time, hard working, and completed the job in less than four hours including shoe moulding and furniture."

Verified Google Review
Full flooring remodel with hardwood, refinishing, carpet, and stair runner in Roswell, GA by Concept Flooring
Hardwood + Refinishing + Carpet + Stairs
Roswell, GA

Full flooring remodel after 22 years - new hardwood, refinished existing, new carpet, stair runner

Removed carpet on main level, installed 537 sq ft new site-finished solid oak, refinished 600 sq ft existing - entire main level now one continuous floor. Added 50oz plush carpet in upper bedrooms and Anderson Tuftex patterned runner on the staircase.

537 sq ft new hardwood600 sq ft refinished50oz carpet upstairsAnderson Tuftex stair runner5-day project
Result22-year-old home transformed - continuous hardwood main level, premium carpet upstairs, patterned runner on the staircase.

"After 22 years in our home it was time to update. Anthony gave us what we needed for our house. I feel like I'm in a new house - it feels bigger and airier. Other flooring companies let me pick but I wasn't sure. Anthony guided us. I am 100% pleased."

Verified Google Review
New site-finished White Oak hardwood and refinished existing floors in Roswell, GA by Concept Flooring
Hardwood + Refinishing
Roswell, GA

1,154 sq ft new site-finished White Oak + 600 sq ft refinished existing - gapped and damaged floors restored

Replaced a large damaged section, added new White Oak through the main level and upper hallway, refinished existing 600 sq ft simultaneously. Light brown stain with water-based polyurethane.

1,154 sq ft new600 sq ft refinishedSite-finished White OakLight brown / water-based poly4-day project
ResultGapped and damaged floors replaced and refinished - new and old matched seamlessly.

"We had a nightmare with other contractors and were thrilled that the Concept Flooring crew was professional, the floors were excellent quality, and the whole experience was very positive. Thank you Dave, Bobby, and the entire crew."

Verified Google Review

Schedule Your Free In-Home Flooring Consultation in Roswell

Get started

Your Project Manager comes to you. No obligation, no pressure. A written estimate follows within 24 hours.

Why Roswell Keeps Calling Us Back

Concept Flooring has been working in Roswell since 2001. Our office is at 109 Smoke Hill Lane in Woodstock, a short drive up Highway 92, and a meaningful share of our Roswell projects come from referrals. The neighbor on Old Holcomb Bridge Road. The realtor who needed quick work before a listing. The homeowner, whose first project went well enough that they brought us back for the basement.

That kind of repetitive work doesn't happen in companies that hand you off to different people. It happens because one PM owned your project from start to finish, and you knew their name when you wanted to call.

26 Years Serving North Atlanta
Since 2001, Concept Flooring has been the trusted choice for North Atlanta homeowners. Our experience means your project is in the hands of those who have seen and solved every flooring situation imaginable.
4.9 Stars from 285+ Reviews
Don't take our word for it. Hundreds of North Atlanta homeowners have shared their experiences, and you can check our online reviews or ask us for references from neighbors in your own community.
Lifetime Installation Warranty
Every hardwood installation we complete is backed by our Lifetime installation warranty. We stand behind our craftsmanship for as long as you own your floors, no asterisks, no expiration.
Price Match Guarantee
We purchase directly from major mills, with no middlemen. Find a lower price on the same product and installation within 30 days of your order, and we'll beat it, guaranteed.

Ready to see how it works in your home?

Schedule a free consultation with no obligation and no pressure. Your Project Manager comes to you.

Top Flooring Brands. Backed by Us.

Anderson Cedar-Roof Shingles logo featuring three green trees above company name in black text.
Black Armstrong Flooring logo with stylized A inside a circle and bold text on white background
Beckham Brothers flooring company logo specializing in hardwood flooring installation and refinishing
Bruce hardwood floors logo in red text on transparent background
COREtec Floors logo with bold blue uppercase and script text inside a rectangular border
Dixie Home logo with stylized house icon in blue and black lettering.
Dream Weaver logo with stylized flowing lines above and below the text on a transparent background
Engineered Floors logo with a gold emblem and tagline Innovation Reinvented on a transparent background
Godfrey Hirst Carpets logo with red and black backgrounds and white text
Shiny silver metallic logo of Kane Carpet with bold uppercase letters on black background.
LM Flooring logo with stylized blue letters LM and word Flooring in gray.
Mannington logo with tagline Beautiful floors for the real world in black text on white background
Masland Carpets & Rugs logo featuring elegant gold and gray typography on transparent background.
Mohawk Industries Inc. logo featuring red stylized M above bold black text.
Revolution Mills logo with green leaf integrated into the letter o on a white background
Shaw floorte logo with modern gray and red design for flooring products.
White Shaw company logo with a stylized swoosh symbol on a black background
Somerset Hardwood Flooring logo featuring stylized wood pieces above company name in blue.
Stainmaster Carpet flooring brand logo for stain-resistant residential and commercial carpet products
Stanton logo with text Carpet, Custom Rugs, and Runners below the brand name in black font.
Triângulo Hardwood Floors logo with green geometric shapes and black text on a white background
Anderson Cedar-Roof Shingles logo featuring three green trees above company name in black text.
Black Armstrong Flooring logo with stylized A inside a circle and bold text on white background
Beckham Brothers flooring company logo specializing in hardwood flooring installation and refinishing
Bruce hardwood floors logo in red text on transparent background
COREtec Floors logo with bold blue uppercase and script text inside a rectangular border
Dixie Home logo with stylized house icon in blue and black lettering.
Dream Weaver logo with stylized flowing lines above and below the text on a transparent background
Engineered Floors logo with a gold emblem and tagline Innovation Reinvented on a transparent background
Godfrey Hirst Carpets logo with red and black backgrounds and white text
Shiny silver metallic logo of Kane Carpet with bold uppercase letters on black background.
LM Flooring logo with stylized blue letters LM and word Flooring in gray.
Mannington logo with tagline Beautiful floors for the real world in black text on white background
Masland Carpets & Rugs logo featuring elegant gold and gray typography on transparent background.
Mohawk Industries Inc. logo featuring red stylized M above bold black text.
Revolution Mills logo with green leaf integrated into the letter o on a white background
Shaw floorte logo with modern gray and red design for flooring products.
White Shaw company logo with a stylized swoosh symbol on a black background
Somerset Hardwood Flooring logo featuring stylized wood pieces above company name in blue.
Stainmaster Carpet flooring brand logo for stain-resistant residential and commercial carpet products
Stanton logo with text Carpet, Custom Rugs, and Runners below the brand name in black font.
Triângulo Hardwood Floors logo with green geometric shapes and black text on a white background
4.9 out of 5 stars - 291 votes

4.9 Stars (291 Reviews)

What Our Roswell Customers Say

Concept Flooring did an excellent job with our flooring projects. They installed LVP on the terrace level, carpeting on the stairs and a wood floor on our 2nd level. From start to finish, they were very professional and easy to work with. Our sales representative, Jim Welsch, was the tipping...
Concept Flooring did an excellent job with our flooring projects. They installed LVP on the terrace level, carpeting on the stairs and a wood floor on our 2nd level. From start to finish, they were very professional and easy to work with. Our sales representative, Jim Welsch, was the tipping point due to his knowledge and consultative approach. In addition, the installation team was also outstanding. I highly recommend Concept Flooring as they are truly top-notch!

I am in the process of updating a 50 year old home and after three estimates I chose Concept Flooring. Jeff Fox was outstanding in assisting with new engineered wood floors and carpeting in every aspect of choosing color, design, and quality of products. The crew headed by Erlin were true...
I am in the process of updating a 50 year old home and after three estimates I chose Concept Flooring. Jeff Fox was outstanding in assisting with new engineered wood floors and carpeting in every aspect of choosing color, design, and quality of products. The crew headed by Erlin were true professionals and I am so proud of my new solid floors with absolutely no issues. They will be my go to company in all new projects. Kudos for such amazing customer service! Thank you!

We recently hired Concept Flooring for a multi-part project in our home, and we could not be happier with the results. They refinished our existing hardwoods, replaced our old carpet, and completely transformed our upstairs nook by tearing out the carpet and extending the hardwood into it. The...
We recently hired Concept Flooring for a multi-part project in our home, and we could not be happier with the results. They refinished our existing hardwoods, replaced our old carpet, and completely transformed our upstairs nook by tearing out the carpet and extending the hardwood into it. The craftsmanship is top-notch—the transition into the nook looks absolutely seamless. You genuinely cannot tell where the original hardwood ends and the new flooring begins. The team was a pleasure to work with from start to finish: Jeff was outstanding with the customer service and project coordination. He kept us informed, organized everything perfectly, and made the entire process stress-free. Bobby was the main lead for the hardwood floors, and his attention to detail during the installation and refinishing was incredible. Oscar led the carpet replacement and did a fantastic, clean, and professional job. Cannot recommend Concept Flooring enough. They are simply the best

From first visiting the showroom, having them out to measure and me changing my mind more than a couple of times, Concept Flooring was the best partner you could have to guide you through all the choices. Communication, scheduling and even the professionalism of the installation crew couldn't...
From first visiting the showroom, having them out to measure and me changing my mind more than a couple of times, Concept Flooring was the best partner you could have to guide you through all the choices. Communication, scheduling and even the professionalism of the installation crew couldn't have gone better.

I am very happy I selected Concept Flooring. I replaced the carpet on my 2nd floor and stairs to match the hardwood on the 1st floor. Jim and his crew were the only ones that could get the job done. They were very professional, Great customer service and Great price! I am a customer for life.
We just wrapped up our flooring project with Concept and I cannot say enough great things about Jim and his team. They sanded and re-stained our original hardwood floors on the main level of our home. We had carpet in the living room so they were able to add wood in that room and made it blend...
We just wrapped up our flooring project with Concept and I cannot say enough great things about Jim and his team. They sanded and re-stained our original hardwood floors on the main level of our home. We had carpet in the living room so they were able to add wood in that room and made it blend seamlessly into the rest of the flooring. Jim is very communicative, patient, and honest. His crew he sent to our house was led by Bobby and Bobby was also so amazing to work with. He really took care of us and always kept us in the loop throughout our week long project. Afterwards, Bobby sent me a long message telling me how to take care of our new floors and even sent me links to products he recommends I purchase. The floors turned out better than I could have ever imagined! My husband and I are so so happy with the end result. Highly recommend Concept Flooring and I can guarantee you will have the best experience working with Jim.

Our experience with Concept Flooring was great. We added hardwood to the existing flooring and had the original sanded and stained along with the new. You can't tell the difference between the old and the new. To start dealing with John Pennell was great. No bullshit. No number games. Direct...
Our experience with Concept Flooring was great. We added hardwood to the existing flooring and had the original sanded and stained along with the new. You can't tell the difference between the old and the new. To start dealing with John Pennell was great. No bullshit. No number games. Direct and to the point. On top, he came in with the best quote. He advised us as to how this would progress and gave us advice to prepare. When install came, the installers were courteous and also informative as to selecting stain and the type of finish coats. He even suggested we replace the registers with black even though we were thinking of bronze. I am glad as we went with the black. Dust was minimal and they left everything in order including returning the furniture. I highly recommend and John will be the first one to call when we consider the upstairs.

Concept Flooring refinished my hardwood floors recently. I chose natural with satin finish; 3 coats. They look so nice; I am very happy with the end result. Chris is personable and explained the process well. I was pleased with the 2 Refinishers, as well.

Common Questions About Roswell Flooring Projects

Can the original hardwoods in an older Roswell home be refinished?

Yes, many older Roswell homes have heart-pine or oak floors that are better refinished than replaced. The test is whether the floor is solid wood with enough thickness left to sand; a quick look at a board's edge (often visible at a floor vent) tells us, since solid hardwood is typically about 3/4 inch. Your Project Manager checks the wood, finish, and subfloor before confirming refinishing is the right move.

What's the best flooring for newer Roswell builds on slab?

For newer Roswell builds on a slab, engineered hardwood and SPC-core LVP are the realistic main-level choices. Engineered installs over concrete with a glue-down or floating method; solid hardwood can't, because it's meant to be nailed to a wood subfloor and moves too much over concrete. Your Project Manager checks the subfloor and conditions before recommending a product.

How does the shop-at-home consultation work?

Your Project Manager visits your Roswell home with curated samples chosen for your project, measures the rooms, and emails a complete written estimate within 24 hours. You see each sample in your actual lighting, next to your actual furniture, no showroom trip, no charge, no obligation.

How long has Concept Flooring served Roswell?

Since 2001, over 26 years serving north Atlanta, across Roswell's historic district, the 80s and 90s neighborhoods, and the newer builds toward Crabapple. We're based in Woodstock, a short drive up Highway 92, and can confirm your area at 770-587-3438.

Can new hardwood be matched to existing floors in an older home?

Often, yes, depending on the species, age, and finish of the existing wood. Older floors sometimes need refinishing alongside newly installed and stained boards. Your Project Manager walks the existing floors first and confirms what's realistic before providing a quote.

What does a full main-level hardwood install cost?

It depends on square footage, the product, removal of existing flooring, and any subfloor prep. Solid vs. engineered and prefinished vs. site-finished both affect the number, with custom site-finished work typically running 25-40% more than prefinished. Schedule a free in-home consultation in Roswell for a written estimate tailored to your project.

Start Your Roswell Flooring Project

Schedule your free in-home consultation in Roswell. Your Project Manager delivers curated samples, expert guidance, and a written estimate within 24 hours. No pressure. No obligation.